Embassy News

AFGHAN POMEGRANATE JUICE: $15 MILLION BUSINESS DEAL

Summary: Following the First Afghanistan-UK Business Conference, Plant for Peace and “Pure” Afghan pomegranate juice established an official partnership of 15 million USD.

Plant for Peace (PforP) and Afghan Red Pomegranate Juice Facility (ARP) signed a Memorandum of Understanding in order to establish an official partnership of 15 million USD. Plant for Peace has been operational in Afghanistan for the past 11 years, now seeking to internationally export the Afghan Kandahar-based juice range “PURE” to the United Kingdom.

The MoU contract signing took place at the Embassy in London, with the attendance of Plant for Peace CEO Mr James Brett, “Pure”-owner Mr Mahmoud, Ambassador Said T. Jawad, diplomat Asif Noorzai, and selected representatives from the British and Afghan media.

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